3 Key Differences Between Bing SEO and Google SEO

In the past few years Bing has continued gaining traction, comfortably second position in the search engine market, behind Google. While Google and BING share many of the same SEO signals, there are a few big differences you should know.

It doesn’t matter which search engine you are targeting, ensuring that your website is optimised is the safest way for your site to be found by users.

1. Keywords

Keywords are essential for any SEO strategy but But there are a few key differences between how Google and Bing understand keywords.

Google SEO

Google uses what is known as semantic search. The key here is that Google is improving the accuracy of a searcher’s intent. or should I say Google is attempting to understand the users search intent.

This gives Google the ability to not only examine keywords but also understand keyword context.

Google prefers website owners and SEO consultants to create comprehensive pages backed by keyword research, this means that the website owner should focus on topical relevance instead of exact match keywords. Google can then use its semantic search engine to better understand your page and help it rank for an exact match keyword as well as other variants of the keyword.

BING SEO

However, Bing struggles to contextualise keywords

This means website owners should use precise, targeted keywords where ever possible. This means that you may rank higher in Bing SERPs when you use straightforward keywords that exactly match the terms you’re targeting in Bing’s search results.

2. Backlinks

Both Bing and Google value backlinks but there are key differences:

• Google always prefers quality over quantity. Fewer high-quality links are worth significantly more than hundreds of spammy, low-quality links
• Bing also values high-quality links, but the way they judge quality is a little different from Google. Bing places a lot of emphasis on domain age. If you earn links from well-established domains that have existed for quite some time, you’re likely to rank high on Bing.

Despite the differences you should still look for quality backlinks over quantity if you are to succeed on both search engines.

3. Social Media Signals

Google denies that social signals play any sort of role in page ranking. despite a lot of speculation to the contrary given the fact that social media drives so much traffic to to your website carry on as normal with your social media plans!

BING however considers sites that are mentioned on social media platforms like Twitter or Facebook as more valuable and relevant for ranking. The more likes, shares, recommendations that your website has on any of the big social media platforms the better chance you have to rank on Bing.

SEO Guidance

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